On April 13, 2005, the couple opened Sprinkles Cupcakes, the world's first cupcake bakery, in a 600-square-foot (56 m2)-shop in Beverly Hills, California.[1] Though the bakery business was in a four-year no carb slump, they sold 2,000 cupcakes the first week.[5] Candace is described as having a "sophisticated" take on the classic cupcake, using finest quality ingredients like sweet cream butter, pure Nielsen-Massey Madagascar Bourbon vanilla and Callebaut chocolate.[3] She also creates offbeat offerings like vegan and gluten-free cupcakes[8] and even dog-food cupcakes.[9] The sleek, minimalistic store was designed by an architect from Vienna and the logo and packaging were recreated by a former Martha Stewart employee.[1]
Sprinkles now has 10 locations throughout the United States,[10] with plans to open in 15 more cities including London and Tokyo.[1] The Nelsons also started a traveling "Sprinklesmobile", a Mercedes Sprinter van designed by Sprinkles architect Andrea Lenardin.[11] In 2007 Candace also developed a line of cupcake mixes which are sold exclusively through her store and Williams-Sonoma stores in the United States and Canada.[3] Sprinkles fans include Oprah Winfrey, Blake Lively, Katie Holmes, Ryan Seacrest, Tom Cruise, Barbra Streisand, and Serena Williams.[4]
[edit] Television personality
