kuan -
if you're referring to the mad hunky rub, i know most of the ingredients, but since rich is trying to get a dang good product into the market and i do believe it is worthy, i'll stick to the two main things about it that i like:
a) he uses genuine hungarian paprika, for maximum flavour
b) he keeps the salt (filler) to a very strict minimum, in order to let the other flavours come through.
he also has a salt-free version of his rub, which i have tried and do like.
if you have any questions, i am confident that you can direct them to him at www.madhunkymeats.com. i've found him to be very gracious and classy to work with, and i am sure he would be willing to answer your questions - he'd probably also offer to send a sample, if you'd like to try it.
however, if you were referring to my "greek-inspired" rub - that's a different story ~ i'd be happy to share that, because it was nothing special , just an experiment that tried to meld barbecue (in the general, not southern US context) and greece. the rub consisted of equal parts salt, pepper, granulated garlic and onion, oregano, turbinado sugar and paprika - nothing fancy or complicated, but quite effective. rather than my usual yellow mustard slather, i brushed on a thin layer consisting of a 50/50 mix of olive oil and lemon juice; i used this same mixture as a mop/baste throughout the smoke, which was over hickory (all i had available, except alder). results looked and tasted great - maybe just a little darker than planned - and I'll have more to say about this fairly successful experiment later on a new thread.