I need marketing advice from anyone who would like to give it.
I make these delicious little veggie and cheese pies to sell at the farmers' market. They're filled with cubed potatoes, vegetables herbs, and cheese. They're formed in a "rustic" shape- piles of the filling in the center of a small round of dough, then the extra dough is folded up the sides, pleated and baked until crisp. You can see the fillings in the middle. They're about 5 inches in diameter and 2 inches high-good for a quick lunch. I'll post a picture after I make this week's batch.
The fillings are: leek- potato-thyme-goat cheese, broccoli-mushroom-cheddar, butternut-kale-w/walnut pesto, bell pepper-onion-chipotle jack, plus a few others. They're kind of like little free form quiches only without the egg custard.
We call them "Rustic Vegetable Tarts" People at one small market love them, but in the larger markets customers seem kind of mystified by them and don't buy them. We sample about 20% of the total batch.
The big questions are:
Should I call them something else? or make them in a different shape? or both?
I've considered shaping them like empanadas and maybe cutting out a shape from the top crust or putting them in little bake-able paper pans.
Should I call them something else? Veggie Pot Pies? Turnovers?
Open to ideas--help me brainstorm this one, Folks.
Thanks a million