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WHO WOULD FAVOUR THIS NEW FOOD IDEA AS A RESTUARANT?

post #1 of 26
Thread Starter 
I have my own secret recipe for Indonesian fried chicken which tastes far better than kfc. How many people would eat this? I would give customers a choice of corn on the cobs, salads, fries, rice, noodles, burgers, healthy hot and cold drinks, ice creams, desserts, sauces, tortilla chips, tortillas and pitta breads. I need people's opinions to start this in the UK please?
post #2 of 26

How many would eat the chicken or would eat the other items you mentioned? At first glance, noodles and burgers and fried chicken and tortillas seem to be all over the place. Not a coherent menu style. 

But if you are focusing on fried chicken, find a place to try it out. A church with a fryer. a friend with a restaurant who would let you run it as a special, a small festival where you could sell it, Any place where you could reach a number of strangers for an honest reaction. 

The chicken recipe tastes better than KFC to you, not necessarily to lots of other people. I do not care for KFC but they do have many locations and make millions a year so they must be doing something right. Go beyond your friends and family so you get some objective feedback from the general public about what your chicken tastes like. 

post #3 of 26
Quote:
Originally Posted by chefwriter View Post

noodles and burgers and fried chicken and tortillas seem to be all over the place. Not a coherent menu style.

 

If your specialty is Indonesian fried chicken, why not focus on Indonesian cuisine? You could serve Nasi Goreng with your fried chicken, but also chicken satays and peanut sauce, etc... , and leave tortillas and burgers to places that focus on Mexican and American cuisine? 

 

I'm not in the U.K. but an Indonesian restaurant would be exciting to me. A place that serves burgers, tortillas, pita bread, healthy drinks and ice cream? Not so much!! 

post #4 of 26
Thread Starter 
Thank you, you both have very good suggestions. There is not much Indonesian cuisine in the UK so this new taste I think would be very lucrative. Maybe more so than kfc.
post #5 of 26

There's a popular place here locally that does a curry fried chicken. Quite good actually.

 

http://www.sltrib.com/sltrib/lifestyle/54712532-80/chicken-curry-fried-decibels.html.csp

Palace of the Brine -- "I hear the droning in the shrine of the sea monkeys." Saltair
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Palace of the Brine -- "I hear the droning in the shrine of the sea monkeys." Saltair
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post #6 of 26
Thread Starter 
Curry fried chicken sounds disgusting. My indonesian fried chicken is far more pleasant on the palate.
post #7 of 26

I agree, it sounds really odd. But it works and very well.

Palace of the Brine -- "I hear the droning in the shrine of the sea monkeys." Saltair
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Palace of the Brine -- "I hear the droning in the shrine of the sea monkeys." Saltair
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post #8 of 26
Thread Starter 
I am pretty sure your idea will not be a very good seller in the UK. It just sounds vile. My Indonesian fried chicken recipe is more del
post #9 of 26
Thread Starter 
Delicate on the palate than a very spicy curry chicken which a majority of people in the UK would not even buy. The UK is totally different to other countries I am afraid to say.
post #10 of 26

yay for rice powder... honestly

 

you aren't the first

 

good luck though!

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"Plus, this method makes you look like a complete lunatic. If you care about that sort of thing".  - Dave Arnold

 

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"Plus, this method makes you look like a complete lunatic. If you care about that sort of thing".  - Dave Arnold

 

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post #11 of 26
Quote:
Originally Posted by geronomo View Post

I am pretty sure your idea will not be a very good seller in the UK. It just sounds vile. My Indonesian fried chicken recipe is more del

 

Ok now take it easy mister.  Nobody is suggesting that you should serve curried fried chicken (although I think you are wrong, Brits love a good curry and would be totally open to this) and I'm sure your Indonesian chicken is good.... or bad - who knows since you haven't described it at all.  But I'm sure if you did give us the recipe you wouldn't want anyone to call it "vile."  So what is the recipe, let us judge for ourselves.  Be a little open minded and hopefully others will extend to you the same courtesy.  For the record I'm not a fan of curry but I have had curried fried chicken and it is very good!  Then again I've never met a fried food I didn't like.

 

Anyway... a few months ago I visited my local mall for a leisurely day of shopping.  I sat at the food court for lunch and I saw a new shop called "Boc-Boc Chicken."  I'd never heard of it but the line was long so naturally I went to check it out.  Luckily there was a young man standing there who was giving little free samples of chicken on a toothpick so I took one - heaven!!  As I was inspecting the menu I saw that they heavily advertised organic free range chicken.  The menu looked like a typical fast food fried chicken joint with mashed potatoes, mac n cheese, colas etc except for one glaring side choice - kimchi.  Aha!  This is korean fried chicken!  It all made sense, the wonderful crispness of the chicken, the garlicky sweet soy glaze that did nothing to deter from the crispness of the chicken, the young asians manning the restaurant, it's very good stuff.  So what's the lesson here?  Make something really good and people will buy it.  I know I keep finding excuses to pop over to the mall lately lol.  Here's the key to their success:

 

- give out free little samples to passersby

- focus on the fried chicken, not the ethnic root of the dish

- offer a good chicken, if the meat is good the dish will be good.

"You are what you eat, so don't be fast, cheap, easy, or fake."

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"You are what you eat, so don't be fast, cheap, easy, or fake."

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post #12 of 26
Thread Starter 
Thank you for your ideas. My chicken tastes hot, a hint of spice and herbs, its crispy, tender and very succulent. I can't give you the recipe because its my own secret success. If I gave you my secret recipe I would have to kill you. Lol
post #13 of 26

Then I have no interest in eating Indonesian fried chicken.  The best chefs in the world share their food.  I think I'm having curried fried chicken for dinner tonight.

"You are what you eat, so don't be fast, cheap, easy, or fake."

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"You are what you eat, so don't be fast, cheap, easy, or fake."

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post #14 of 26

The point of my comments about the curry fried chicken and KK's Korean fried chicken is that fried chicken is versatile and takes to cultural fusion with aplomb.

Palace of the Brine -- "I hear the droning in the shrine of the sea monkeys." Saltair
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Palace of the Brine -- "I hear the droning in the shrine of the sea monkeys." Saltair
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post #15 of 26
Thread Starter 
In the UK there is too much curry houses around. This would be the same as them. So my Indonesian fried chicken is different, unique and tastier than kfc, or curry. It even looks the same as kfc but the tasting is in the eating.
post #16 of 26

You sound like an expert so you don't need our help.

"You are what you eat, so don't be fast, cheap, easy, or fake."

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"You are what you eat, so don't be fast, cheap, easy, or fake."

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post #17 of 26
I'm in the UK. Like many, many of my countrymen, I enjoy foods from other cultures, including Indonesian.

What I don't enjoy is fast food products from places like McDonalds or KFC, so I wouldn't be a prospective customer for your fast foods. Still, you might get a good customer base from the people leaving a full evening in the pub and suffering an attack of the munchies.

Good luck in your endeavours. You obviously didn't appreciate any of the advice given to you here.
Edited by Ishbel - 1/7/13 at 9:18am
post #18 of 26
Thread Starter 
I do appreciate all the advice everyone on here gave me thank you. All your comments are very interesting and is making me think long and hard before going into this venture.

I will have to come up with a better recipe.
post #19 of 26

u stoopid or just ignorant...

 

all the comments were posted without a recipe!

 

You claim to have the 'best' but you are afraid.

 

I even called you on rice flour and you skipped...

----

 


"Plus, this method makes you look like a complete lunatic. If you care about that sort of thing".  - Dave Arnold

 

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----

 


"Plus, this method makes you look like a complete lunatic. If you care about that sort of thing".  - Dave Arnold

 

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post #20 of 26

If it's good then people will buy it.  If it's crap then people will buy it, but for less money.

 

You got to have a good product first.  I'll eat fried nail clippings if it's good, but it has to be really good.  I mean there's nothing else to it.

post #21 of 26

I sense communication breakdown due to a language barrier. Completely unsure as to what the original poster is trying to achieve...
 

post #22 of 26
He says he's in the UK... we do speak the same language... Absolutely no language barrier wink.giftongue.gif:D
post #23 of 26
Quote:
Originally Posted by Ishbel View Post

He says he's in the UK... we do speak the same language... Absolutely no language barrier wink.giftongue.gif:D

 



I know.... Just can't believe the OP has gone from "I'm gonna be the next KFC, but heaps better because of my super duper secret recipe" to "I'm going to have to change my recipe" within just a few posts. What the heck!!?? I wish we could take him seriously and offer well-meaning opinions or help.

 

And BTW, geronomo, there is no such thing as a secret recipe. Everything's been done before and it really is not rocket science. Unless, of course, you have discovered a new chemical element in your quest to develop the perfect fried chicken... ;-)

post #24 of 26

Develop a prototype and a concept first. Then a business plan

CHEFED
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CHEFED
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post #25 of 26
Quote:
Originally Posted by ED BUCHANAN View Post

Develop a prototype and a concept first. Then a business plan


And as has been said before, try it out on the public, e.g. at farmers' market etc.

post #26 of 26
Thread Starter 
Yes I will. Thanks.
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