Thanks Nicko, Ed and Phatch
I wouldn't be suited for the kind of rich-person tourist stuff that is so popular, since i don;t know much of anything about the kinds of restaurants and places these kinds of people frequent. I don't have the interest in wine or olive oil to wax enthusiastic about this brand or that type, which a lot of food writers who do that sort of cooking class and italian culture blog would do.
Mine is more of a practical, home-based interest in really good food done easily and quickly, and the idea would be to aim for a very specific niche, which i know to be very large. I teach in an American college with tons of study abroad students every year - in fact there are many such programs in Rome and the rest of Italy. These kids are homesick for american stuff (they;re all basically homesick, nobody told them that going that far away from all their friends and activities would be very difficult) and food is one of the comforts of home. For many of them cooking means heating some pre-made stuff in the microwave (and for many of them this was what they ate growing up too) so they're at a loss when they can't find this stuff to "cook" at home. There are yearly thousands of foreigners coming to live in Italy, or spend the summers here and may want to reproduce what they can't find but miss from home (a really good muffin, a cake that isn;t dry or soaked in liquor, real pie crust)
I'd like to get someone to film me cooking and put some stuff on youtube.
The market i would aim for is based on a constant flow of people, beginning with the students. I know many people who run these student programs. So i think, Ed, that a self-published book or series of pamphlets would have its market cut out for it.
Brainstorming here with you guys is useful, and i just got an idea - rather than bed and breakfast customers who don;t need to learn to cook in italy, i could bring actual baked goods to places where these expats congregate - as they say in creative writing classes, "show., don't tell"