Looking over my books and it seems that 70%-75% of the consults I do go ahead and book. First of all, is this a decent percentage? My husband seems to think it's good but I'd like to see it higher than that (100% would be good but I guess that is a little unrealistic :) ). Second, I think the big hold back on the other 30% are my prices. I am not the most expensive one in my area but I am up there. I think my work is well worth the cost and have no plans on changing that. However, is there a way to weed out the people who can't afford me before the consult? I already market to the suburbs with the money. I have just been really frustrated lately with these customers who want the most complicated and labor intensive cakes on the planet and want to pay the base price. I even had a customer who was expecting about 200-250 people and wanted to spend $100!!! I would like to find a way to avoid these situations. Any suggestions?
post #1 of 10
6/6/02 at 5:51am