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Price out an event

post #1 of 11
Thread Starter 

Hi,

 

As professional caterers, do you ever get calls that sound like this:

 

Caller: Hi, do you do catering?

You: Yes, we sure do. How may I help you?

Caller: Well, how much does catering cost for 100 people?

 

I posted my experience here:

http://www.alexanderevent.com/can-i-get-a-quote/

 

 

Am I the only one that gets these ? How do you handle this type of calls?

 

It is a bit frustrating at times, luckily I don't get a whole lot of these...but still...

 

Do I need to educate these possible clients, or I am better off concentrating on paying customers...

 

 

Thanks in advance

post #2 of 11

They aren't customers---just curious tire kickers.

 

I was usually friendly ,but dismissed them rather quickly.

 

My favorite question---"How much is your package?"

 

I admit the smart Alec side of me came out,once and a while---

post #3 of 11

Hmm...gee sounds a lot like the questions we get right here in this forum, from

"caterers" with (big surprise) only one post to their name. lol

 

Caller: Hi, do you do catering?

You: Yes, we sure do. How may I help you?

Caller: Well, how much does catering cost for 100 people?

 

Me: Well let me get a few details from you about your event, and I'll be happy

to provide you a brochure and menu of our services.

Caller: Oh, um...yeah well let me think about it, I have a few more I'd like to call.

Me: (rolling eyes) Sure no problem, have a GREAAAAAT day!

post #4 of 11

It would be a nice thing if the word 'caterer' meant the same thing to everyone.

 

I received more than one call asking if one of our trucks could stop by a construction site.

 

Roach coach ---------------

 

I'm not a snob, but that was insulting----------

post #5 of 11
Thread Starter 

horrible

 

I remember one of these clueless "customers" turned into a $120,000 quince...it took a lot out of me, I worked for each and every penny

post #6 of 11
I dont dismiss them typt of calls, but I do give them such a high number that they either end the call or come back with details. For example, in 2001, i get a call for an out door wedding for 300, tents, liquor, everything. I replied "at least 800$ a person" plus details. His reply was "hmmm". He gave some details, ended up 1300 a person and it was 375 people, paid cash. It was a good day.
post #7 of 11
Quote:

He gave some details, ended up 1300 a person and it was 375 people, paid cash. It was a good day.

Four Hundred eighty-Seven THOUSAND for one  400 guest wedding?!

I could retire on that.....nicely.

Having trouble believing that one. :rolleyes:

post #8 of 11
Retire? Not a chance. I arranged for everything from entertainment, valet parking, limo service, tents, tables, chairs, cakes, flooring, generators, wiring, chanderliers, you name it, i booked, orginised it and paid for it. Ya they wrote a big check but I wrote a lot of checks myself. But ya the profit was nice, but definatly not retirement level. Also ive worked a bar mitzvah in nyc in 91 that went almost a million.
post #9 of 11

Okay conceded, a lot of outgo there....but even a say 15 or 20% profit would be a nice egg off of one event.

To me a 5 or 6K single event profit is a slice of heaven--am I thinking too small? :o

 

And I cant even imagine a million dollar bar mitzvah, wow.

post #10 of 11
Too small? No not at all. 5 or 6k on an event is nice cash as long as you dont have to do a thousand hours pulling it off. I perfer smaller functions myself. Much over a hundred and fifty people is a lot to wrangle and 300 and up is a pain in the but. My recent favorites these last few years have been doing thanksgiving caterings for about a dozen expats here. I put ln their dinners in their homes, usually for about 20 people, traditional food, at least for me, and after taxes put about 3500kr. Aka 500€ in my pocket per family. I literly have no more than 3 hours of my time per family invested and about 6 hours of a servers time to take care of things on location(server billed and paid directly to client thru a service). Clients are happy and well fed and its great referals for other functions. Never sell yourself cheap. I love rich people.
post #11 of 11
Quote:

Never sell yourself cheap.

Excellent advice and a tendency I find I have to constantly fight in myself.

But when we do get the higher price we ask for...so much more rewarding. lol

And I agree, Id rather do an exemplary, all out for 200 ppl than a half azzed for 500.

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