I am so disappointed to hear that Pascal Rigo sold La Boulange to Starbucks. If you've been to San Francisco you may have eaten at one of Pascal's Boulanges... here's their website: http://laboulangebakery.com/
I do admire the accomplishment, and the $100,000,000 he received from Starbucks probably didn't hurt.
But what about the passion for cooking good food? What happened to that? La Boulange was one of my favorite place to eat in the U.S., and I would eat there at least once a day when I would go to San Francisco. The food was absolutely delicious, IMO better than in many boulangeries you find in France!
So now that he sold to Starbucks I can buy "La Boulange" food at my local starbucks down here in Los Angeles. The problem is... the food doesn't look ANYTHING like what I used to eat in San Francisco! It just looks like bad industrial Starbucks food. In fact I think I'd rather have a Starbucks blueberry muffin or lemon pound cake than one of those dried out, sad looking wrinkled La-Boulange-wanna-bees.
And on the other hand, what about that freshly made coffee you used to get at La Boulange? Replaced with the standardized over-over-roasted-so-bad-it-just-tastes-burnt Starbuck coffee.
I guess that's what happens when you make it big. I don't know what makes me sadder, seeing Starbucks implanted in France, or this news.
I'll have to find a new place for breakfast in San Francisco.