A few thoughts.....Nice looking place...clean lines and colors...i see lots of prep with your menu. My tendency would be to streamline and to un clutter your menu. by this i mean, do you really need 3 styles of chicken soup or 3 styles of chicken sandwich? 9 styles of hot chicken baguette sandwiches? do you need ham,cheese and onion as a separate sandwich from a ham and cheese sandwich? Trust me, people know how to modify food orders to get what they want. Customers are used to paying for additions. Just don't gouge them.
Highlight your bread for the sandwiches and panini's...people love good artisan bread....do you make it? State that. Anything you make in house state that too. Local, organic, house made are positive key buzz words.
I agree with chefbuba that you do not need 4 daily specials. The same daily special for each day of the week will have people lining out the door for it...monday-meatloaf, tuesday-chicken curry, wednesday-scouse etc. etc.etc. I think your menu is a bit too large to try to get out so many different and multiple orders during your short rush. You can always add items later as specials once you have the pace, tempo precision and expediting down pat. Has the delivery side been worth it? Can you spare a body to run deliveries during your rush? Your lunch delivery person is caught in the same lunch rush traffic as your customers. Do you have a minimum order amount? Maybe rethink that if its not working( i find it usually does not)....maybe orders of 10 or more..People will try you once because you are new....they will keep coming back because you are good. Keep your menu as clean and bright as your shop.
Lastly, close on Sundays...you will be more refreshed, more productive and less disgruntled if you take a day for yourself and your family....you need to have a day to breathe...life is waay too short, and getting shorter, even if you love what you do. Hope this helps....
all the best to you and your new venture.....
As to your question of whether to make the sauces for your hot baguettes, i vote yes if you are able to and can continue to do so without compromise. They sound lovely.Edited by durangojo - 10/14/14 at 8:55am