Thanks for the food for thought! Are you from NY? Though I heard a NYer in all that YELLING! It was effective because I think of your post as I put my sales material together.
Thanks for your input and you're right about over expansion. Originally when I was thinking about opening a shop I came across Panini on another site. He also warned me about biting off more than I could chew and making sure I had alot of support in place before embarking on any of this. He let me bounce my ideas and plans off of him and gave alot of info/ideas/warnings back. My original plan was to market more to wholesale than retail which is why I have my food permit with the dept of ag. I love cake decorating too much to pound out cookie cutter cakes just to make up retail sales. Been there and hated it. Making wholesale dessert cakes, cookies, etc is more enjoyable to me that writing "Happy Birthday Eunice" on a bday cake with exactly 3 roses and 7 leaves because it offers a bit more variety. Maybe you won't agree but can still understand the thought of doing a sheetcake bringing tears to my eyes:cry: ! Anyway, I have such a small shop it would be insane for me to take on too much business. I'd literally have no where to put everything, supplies, orders waiting for packaging, delivery, etc. So I'm just looking to stock some items in a few specialty/health food stores (I love the challenge of making stuff without eggs, dairy, regular sugar, etc) and take on a catering hall, make rent and pick and choose what retail cakes orders interest me. :cool: The good life!:D