I do have sympathy for people with Celiac's, but they make up less than 2% of the entire population. Wheat and gluten allergies (real ones)? Maybe 5%
What I don't understand is how western (and to a greater extent middle eastern) cultures have survived--actually progressed, largely due to wheat products.
Now, it's a bad word.
waay back in the early '80's butter was declared "evil", a saturated animal fat, cholesteral forming, deadly. Only margerine would be an acceptable substitute, the more refined and lab-tested, the healthier you would be. Bucolic TV adds of 60-something couples back packing in the mountains, sitting on a rock, spreading margerine on w/wheat bread was a big part of the 80's T.V. culture.
Then carob was supposed to replace chocolate....at least for a year or so until everyone figured out it tasted pretty nasty
Then it was eggs...
Then I think it was pork...
Then along came the ol' Atkins diet, special loaves of Atkins bread and Atkins chocolate bars were available at 5 times the regular price. Anyone remember that fad?
Media has to invent something new, or there wouldn't be anything new to report.
It's not a diet of high calorific, highly refined foods, sitting in front of a computer all day, and no exercise that's making us fat and giving us body aches and pains. No, it's something else. It's... no... can't be milk, we've done that already, can't be butter either, eggs, no. Meat? We've done that one already to, oh and sugar, yes we've done that too.
It's wheat and grains!!!! That's what making us fat and lethargic. Yes indeedy-do, p*ss on our 5,000 yr history of consuming wheat and grains, this is the new evil. Stop eating gluten and we'll all look like supermodels and live to 120. It's just that simple!
Meh, I'm lucky I o/o my own business, chocolate and pastries. I offer no G.F. products, no sugar free chocolate (that stuff is sweetened with malitol which is a mild laxative), no macaroons, heck, I don't even have wi-fi. I'll wait for this G.F. fad to pass like a bad kidney stone....