I started my catering company about 4 months ago offering a traditional menu at an affordable price. I’m not technically trained. But I’ve been cooking for over 25 years and catering parties, weddings and church events voluntarily for over 5 years for friends and family. Any who, I’m a fulltime mother (3 kids 20, 18 & 17), wife and also work as a programmer fulltime (go figure). Business took off so fast that I’ve hired two on call employees to help prep and drop off food. I’m renting space in a business incubator kitchen working under their food service license, created a website with menu and pricing and purchased 1 million in liability insurance. I’ve had at least one event per week. But we have been doing multiple events for over 250 guests per week for the last 3 months. I’m mainly doing drop offs or buffets that don’t require more than 2 staff. I’ve had some invaluable learning experiences being knee deep into this thing in such a short period of time.
Most of my business comes from word of mouth referrals and I’ve lucked up a few times on Thumbtack as well. My issue is things have slowed down within the last week and I can now breathe and focus on what I should have been focused on in the first place as I want the business to grow and sustain. I’m working on a business plan and marketing strategies. Ha, but what the heck are they… I have no clue on effective marketing strategies. I know what books tell me, or what Google says. But, what do the experts say? 1) What marketing strategies have you all used that helped your business in the beginning stages? 2) I would like to tap into the wedding market and was thinking about doing a tasting of a few entrees for vendors within the market. 3) Has that worked for anyone? 4) How did you all keep steady revenue during down times? My Cajun green beans w/smoked turkey is highly requested. Maybe I’ll package that up and sell it…I don’t know. Seems like my eyes are wide open (well barely); but I don’t know nothing, haha.
I appreciate you reading my long winded post and any assistance would certainly be appreciated.
Here's to catering!!