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Lunch menu

post #1 of 8
Thread Starter 
Hello,
Quick question, is it a good idea to have a lunch menu with , for example, a burger with no sides and make it look cheap. They can add a side for more money? To get the quick lunch crowd in. I got a 38 seat place and just wondering if it is a good idea for turn over and to get people in the door. Seems to be working for another restaurant in town, just want some expert opinions.

Thanks!
post #2 of 8

"No side" places might get people in the door with the seemingly cheap prices, but when they order sides and finally get the bill, sticker shock sets in as they try to figure out how the hell the they spent so much.

Wisdom comes with age, but sometimes age comes alone.
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Wisdom comes with age, but sometimes age comes alone.
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post #3 of 8
Thread Starter 
If sides prices are clearly printed would that eliminate some shock?
post #4 of 8
Maybe....as long as it is only the price that is cheap.
I would still expect a quality burger and those fries better be worth it.
Potatos are relatively cheap as long as you are cutting by hand.
It is the fryer oil that calls for the big $$.
This sounds like a question for @chefbuba .

mimi
post #5 of 8
Thread Starter 
Ya all the quality and portions are the same just wondering if I split them up if it would be good for business to get some more people in the door. Lunch here isn't bad but could always be better
post #6 of 8
Quote:
Originally Posted by whiskytango View Post

If sides prices are clearly printed would that eliminate some shock?

 

Theoretically, but we are talking humans being involved. I can't explain it, I have only observed it. Maybe due to higher math being involved :~)

Wisdom comes with age, but sometimes age comes alone.
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Wisdom comes with age, but sometimes age comes alone.
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post #7 of 8

 I think it looks cheap. Would be better to price it including side(s). You could offer "upgrades" to the sides (salad, sweet potato fries, onion rings, etc) if you want to try and make more money. 

post #8 of 8
Thread Starter 
Good points. I will run my lunch special like that at first and see people's reaction to it for now
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