Chef Forum banner

Do you prefer a menu with pictures?

  • Yes, I like to have a general idea of what I'm eating

    Votes: 0 0.0%
  • Some pictures are okay

    Votes: 1 12.5%
  • It depends on the menu

    Votes: 0 0.0%
  • No, I'd get upset if the meal did not match the picture.

    Votes: 7 87.5%

Menu Design...Pictures or no pictures??

6131 Views 13 Replies 10 Participants Last post by  serge
Well, I am now in the process of redesigning our in-house menu as my new design for our take-out/delivery menu has increased sales by 40%. My mil wishes to separate the breakfast menu from the lunch and dinner menu so as not to present the customer with an intimidating tome.

My design for the breakfast menu has pictures for our 8 Breakfast Specials, since I believe that there really is no way to misrepresent eggs, toast and homefries. So far the customers love the demo that I presented and our spanish workers also like it because they do not have to wait for the jefe to have a free moment in order to get a check made up.

The only naysayer of the bunch would be our newly hired cook who is straight out of the academy and questions my use of pictures. I, for one, find it more tedious to explain to a customer exactly what homefries are. So, what would be your thoughts on this matter? Pictures or no pictures? For those of you who don't remember me, we have a diner. :)
1 - 2 of 14 Posts
Jodi! great to see you again. :D

As long as your cooks can come pretty close to the way the pictures look, it's a great idea for your kind of place. Classic, even. And even if the plates end up looking different, how many customers are going to remember exactly what was shown on the menu by the time they receive their order?

PS: I tried PMing you just now, but got the Mailbox Is Full message. :(
There are many ways to do it; some are inexpensive and they look it :eek: , some a little more expensive but making a much better impression on the customer. The cheapest is probably to print your own on your computer. Every day if your menu changes, or whenever a batch gets too disgusting to hand out. You can use Clip Art or your own designs; if you use anyone else's artwork, you need to get permission.

But there are zillions of options for having others print them; regular printers can do it, and there are companies that specialize in menus. Have you looked in the phone book?

(And I'm moving this thread to the Professionals board.)
1 - 2 of 14 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.