It doesn't matter that the pictures conform to the food or vice versa. What's important is what they both convey. The point of the picture is to convey something like "yummy, that looks good" or "mmmm, I can smell the bacon." The picture sets the expectation, the food, when it comes, fulfills this expectation.
Think of it like you're selling a car. You're not selling that particular car, you're selling the expectation that the car will accelarate quickly, drive well in the snow, carry all your belongings in one single trip, etc. Nobody gets mad because the car they purchased is different from the one in the ad. The reason people get mad is because their expectations aren't being met by the car they purchased. It doesn't go as fast as they claim, or that girls really don't fall at your feet when they hear you drive a Yugo.
I'd like to know how your new menu design increased sales by 40% though. That's fantastic! Care to share how you did it?
Kuan
Think of it like you're selling a car. You're not selling that particular car, you're selling the expectation that the car will accelarate quickly, drive well in the snow, carry all your belongings in one single trip, etc. Nobody gets mad because the car they purchased is different from the one in the ad. The reason people get mad is because their expectations aren't being met by the car they purchased. It doesn't go as fast as they claim, or that girls really don't fall at your feet when they hear you drive a Yugo.
I'd like to know how your new menu design increased sales by 40% though. That's fantastic! Care to share how you did it?
Kuan
