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Do you prefer a menu with pictures?

  • Yes, I like to have a general idea of what I'm eating

    Votes: 0 0.0%

  • Some pictures are okay

    Votes: 1 12.5%

  • It depends on the menu

    Votes: 0 0.0%

  • No, I'd get upset if the meal did not match the picture.

    Votes: 7 87.5%
  • Total voters
    8
  • Poll closed .

Menu Design...Pictures or no pictures??

6125 Views 13 Replies 10 Participants Last post by  serge, 
shawtycat
Well, I am now in the process of redesigning our in-house menu as my new design for our take-out/delivery menu has increased sales by 40%. My mil wishes to separate the breakfast menu from the lunch and dinner menu so as not to present the customer with an intimidating tome.

My design for the breakfast menu has pictures for our 8 Breakfast Specials, since I believe that there really is no way to misrepresent eggs, toast and homefries. So far the customers love the demo that I presented and our spanish workers also like it because they do not have to wait for the jefe to have a free moment in order to get a check made up.

The only naysayer of the bunch would be our newly hired cook who is straight out of the academy and questions my use of pictures. I, for one, find it more tedious to explain to a customer exactly what homefries are. So, what would be your thoughts on this matter? Pictures or no pictures? For those of you who don't remember me, we have a diner. :)
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peachcreek
Good pictures on a breakfast menu are fine. Bad pictures look very tacky. I print my own menus and keep it to what my printer does well and cheaply- black and white. For a picture to really do food justice, I would get a printing company to do a professional job and get the menus laminated or buy covers to keep replacement cost down. Professional printers can handle a heavier cardstock paper that will look right with color pictures, IMHO.

Good to hear from you again. Congratulations on the business uptick.
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