I am 100% for it - and you have a proof - your 40% sales increase. A picture is worth a thousand words - it answers a lot of FAQs ("how big is this?", "how many pieces in that?", "is it sliced or crumbled?", etc. etc.), it helps turn table faster by reducing patrons' decision-making time (seeing is faster than reading desriptions), it imposes the kitchen to keep the consistency of presentation ("as seen on the picture"), it helps foreigners, it up-sells.. And, for the Diner environment - it's perfect!
We're doing it as touch-screen menu display at the restaurant entrance (or in the lobby) - eMenuBoard - so people can see any item they touch. The whole concept is based on pictures of food, cocktails, desserts, events, decor.
Providing customers with more information - is better customer service. So, the picture IS "more information"! How is it worse than a waiter describing the specials (not always perfect, btw), or showing a tray with desserts?
We're doing it as touch-screen menu display at the restaurant entrance (or in the lobby) - eMenuBoard - so people can see any item they touch. The whole concept is based on pictures of food, cocktails, desserts, events, decor.
Providing customers with more information - is better customer service. So, the picture IS "more information"! How is it worse than a waiter describing the specials (not always perfect, btw), or showing a tray with desserts?
