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Do you prefer a menu with pictures?

  • Yes, I like to have a general idea of what I'm eating

    Votes: 0 0.0%
  • Some pictures are okay

    Votes: 1 12.5%
  • It depends on the menu

    Votes: 0 0.0%
  • No, I'd get upset if the meal did not match the picture.

    Votes: 7 87.5%

Menu Design...Pictures or no pictures??

6132 Views 13 Replies 10 Participants Last post by  serge
Well, I am now in the process of redesigning our in-house menu as my new design for our take-out/delivery menu has increased sales by 40%. My mil wishes to separate the breakfast menu from the lunch and dinner menu so as not to present the customer with an intimidating tome.

My design for the breakfast menu has pictures for our 8 Breakfast Specials, since I believe that there really is no way to misrepresent eggs, toast and homefries. So far the customers love the demo that I presented and our spanish workers also like it because they do not have to wait for the jefe to have a free moment in order to get a check made up.

The only naysayer of the bunch would be our newly hired cook who is straight out of the academy and questions my use of pictures. I, for one, find it more tedious to explain to a customer exactly what homefries are. So, what would be your thoughts on this matter? Pictures or no pictures? For those of you who don't remember me, we have a diner. :)
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I am 100% for it - and you have a proof - your 40% sales increase. A picture is worth a thousand words - it answers a lot of FAQs ("how big is this?", "how many pieces in that?", "is it sliced or crumbled?", etc. etc.), it helps turn table faster by reducing patrons' decision-making time (seeing is faster than reading desriptions), it imposes the kitchen to keep the consistency of presentation ("as seen on the picture"), it helps foreigners, it up-sells.. And, for the Diner environment - it's perfect!

We're doing it as touch-screen menu display at the restaurant entrance (or in the lobby) - eMenuBoard - so people can see any item they touch. The whole concept is based on pictures of food, cocktails, desserts, events, decor.
Providing customers with more information - is better customer service. So, the picture IS "more information"! How is it worse than a waiter describing the specials (not always perfect, btw), or showing a tray with desserts?
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