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Do you prefer a menu with pictures?

  • Yes, I like to have a general idea of what I'm eating

    Votes: 0 0.0%
  • Some pictures are okay

    Votes: 1 12.5%
  • It depends on the menu

    Votes: 0 0.0%
  • No, I'd get upset if the meal did not match the picture.

    Votes: 7 87.5%

Menu Design...Pictures or no pictures??

6132 Views 13 Replies 10 Participants Last post by  serge
Well, I am now in the process of redesigning our in-house menu as my new design for our take-out/delivery menu has increased sales by 40%. My mil wishes to separate the breakfast menu from the lunch and dinner menu so as not to present the customer with an intimidating tome.

My design for the breakfast menu has pictures for our 8 Breakfast Specials, since I believe that there really is no way to misrepresent eggs, toast and homefries. So far the customers love the demo that I presented and our spanish workers also like it because they do not have to wait for the jefe to have a free moment in order to get a check made up.

The only naysayer of the bunch would be our newly hired cook who is straight out of the academy and questions my use of pictures. I, for one, find it more tedious to explain to a customer exactly what homefries are. So, what would be your thoughts on this matter? Pictures or no pictures? For those of you who don't remember me, we have a diner. :)
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Thanks Chrose. There will only be 8 pictures of the specials. Since I also print the menus I am not adding to the cost or creating a busy confusing menu by adding pictures of everything we have. I just want to give a general idea or theme to the menu. Fill in some white space to bring the eyes to our most profitable section.
Hi Suzanne,

I think this is a glitch, as I have also tried to send you a PM and was informed that your mailbox was full.

Well I have been witness to hundreds of orders of our breakfast dishes and they look the same as the photo every single time. I can't see how eggs, homefries and toast can not look like the photo.

It all depends on the establishment and the menu or a combination of both.
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