Menu Design...Pictures or no pictures??

6126 Views 13 Replies 10 Participants Last post by serge, Apr 13, 2008

shawtycat

Discussion Starter · Jan 9, 2004

Well, I am now in the process of redesigning our in-house menu as my new design for our take-out/delivery menu has increased sales by 40%. My mil wishes to separate the breakfast menu from the lunch and dinner menu so as not to present the customer with an intimidating tome.

My design for the breakfast menu has pictures for our 8 Breakfast Specials, since I believe that there really is no way to misrepresent eggs, toast and homefries. So far the customers love the demo that I presented and our spanish workers also like it because they do not have to wait for the jefe to have a free moment in order to get a check made up.

The only naysayer of the bunch would be our newly hired cook who is straight out of the academy and questions my use of pictures. I, for one, find it more tedious to explain to a customer exactly what homefries are. So, what would be your thoughts on this matter? Pictures or no pictures? For those of you who don't remember me, we have a diner.

Save

1 - 1 of 14 Posts

phatch

· #8 · Jan 10, 2004

White space in a menu is a good thing. White space, well used, is a more powerful eye leader than a picture.

I would think low to none would be best for pictures. For me, most menu pictures are less appetizing overall.

Phil

Save

1 - 1 of 14 Posts

This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.

Do you prefer a menu with pictures?

Yes, I like to have a general idea of what I'm eating

Some pictures are okay

It depends on the menu

No, I'd get upset if the meal did not match the picture.

Menu Design...Pictures or no pictures??

shawtycat

phatch

Top Contributors this Month