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Discussion Starter · #1 ·
Iam running alot of different names by my co workers at the hospital and I was wondering if it is silly to include my name in the name of the business.
just getting opinions from the pro's in the business..
Danielle

If you have any ideas.. Iam doing a Caribbean/French fusion menu with some asian undertones.
Using ingredients from the Pacific NW..:confused:
 

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CTD My 2¢ worth. I think there is nothing wrong with having your name in the business name. The idea is to have a name that evokes a picture in ones mind. Bob's Catering for example may be fine for Bob but does it distinguish him from anyone else and what kind of picture do you get in your mind. Also be careful about locking yourself into a box. What I mean is that if you're doing a Caribbean/French menu etc. be careful of using a name that locks you into that. What would happen if you changed concepts 2 years down the road? You would have to change the name.
I like the name you've chosen so far. To me it evokes a sense of world where I could get a very eclectic menu. You can always tag the cuisine specialty at the end ie: "Latitudes", Caribbean Cooking with a French Flair . This way you could always retag later if necessary. "Latitudes" Arkansas Cusine with a Roadkill flair
The company I helped start was "Glacial Reflections". We were a caterer in Anchorage, Alaska, hence the name.
 

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When I was contemplating starting my own catering business, i had two names for it that I was kind of stuck on. My first choice was 'Saffron', just because I love it, it sounds sexy, and just a little bit upbeat and different. My second choice was 'Not Enough Thyme' - for the obvious reasons!

I agree that you probably shouldn't box yourself in with a specific cuisine, unless you're so absolutely dedicated to it that you know you'll never change your mind! Good luck!
 

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Danielle , I dont practice Santaria , I aint got no crystal ball , if I had a million dollars well I'd spend it all . When you speak carribean I think of my favorite rock group SUBLIME . Orange county rockers . To bad Brad had to leave but maybe there is somthing in the music that will help you with your new name .
 

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Discussion Starter · #7 ·
Well you lovely people I have chosen latitudes for a name and I have already designed the logo.. Since iam a graphic artist as well. It helps. I superinposed the name on a worldy grid. And it looks very nice. Typical Portland style.. I think it looks great and my friends say it's a go.. A little more tweaking and I will be set to go..
Thanks for your input and criticism..
Danielle
 

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A good friend told me to think about a name I wouldnt' mind saying 30 times a day. I chose a name for my original idea for my personal chef business, but I quickly took on a lot of catering which now sustains me. I'm called Portable Pantry which fits both sides of my business, but I wish I had called the business something a little more worldly and sophisticated.
 

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A friend of mine has a combo of both, Brian Young's Catering Plus. That way if he sells it would gradually become just Catering Plus. He was well known throughout the area prior to starting his catering business.

My company is named after a mushroom.....funny how so many people ask what it is, how to spell it, etc.....mispronounce the name. Aw well.

As to using your name....my mother had an advertising-marketing firm named after her, it's hard to sell a company when whomever the company is named after is no longer around.
 
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