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MARGARINE BLUSHES.
ConAgra Dairy Foods envisions pancakes with smiling
pink and blue "faces" popping up on breakfast tables
across the U.S. soon, as it unveils bottles filled
with colorful squeezable Parkay margarine. The ConAgra
Foods unit said it plans to roll out in November
"Electric Blue" and "Shocking Pink" margarines in
easy-to-grip 10-ounce bottles designed to be
child-friendly.
Omaha, Nebraska-based ConAgra, the No. 2 U.S. food
company, joins a host of other food manufacturers in
aiming to appeal to children with unusual colors
including H.J. Heinz with its green and purple
ketchup. Both the ketchup and the margarine are
designed to keep their familiar tastes. Parkay
margarine has been in existence 67 years, and
squeezable margarine in bottles about the last two
decades. According to Con Agra’s market research, kids
preferred the blue and pink margarine to other colors
tested and the flip-top caps and smaller spouts on the
bottles are designed to reduce mess. In testing the
product, the kids used the squeezable margarine for
pancakes and other breakfast staples in the morning,
grilled cheese sandwiches at lunch and primarily on
vegetables at dinner. The margarine is expected to be
widely available in November, but the official
shipping date was last week, and it has already
started to show up on store shelves in San Antonio,
Chicago and Michigan. ConAgra plans a national
advertising campaign later in 2001 and early next year
aimed at both children and adults.
:blush: Thanks to Papa for this story
ConAgra Dairy Foods envisions pancakes with smiling
pink and blue "faces" popping up on breakfast tables
across the U.S. soon, as it unveils bottles filled
with colorful squeezable Parkay margarine. The ConAgra
Foods unit said it plans to roll out in November
"Electric Blue" and "Shocking Pink" margarines in
easy-to-grip 10-ounce bottles designed to be
child-friendly.
Omaha, Nebraska-based ConAgra, the No. 2 U.S. food
company, joins a host of other food manufacturers in
aiming to appeal to children with unusual colors
including H.J. Heinz with its green and purple
ketchup. Both the ketchup and the margarine are
designed to keep their familiar tastes. Parkay
margarine has been in existence 67 years, and
squeezable margarine in bottles about the last two
decades. According to Con Agra’s market research, kids
preferred the blue and pink margarine to other colors
tested and the flip-top caps and smaller spouts on the
bottles are designed to reduce mess. In testing the
product, the kids used the squeezable margarine for
pancakes and other breakfast staples in the morning,
grilled cheese sandwiches at lunch and primarily on
vegetables at dinner. The margarine is expected to be
widely available in November, but the official
shipping date was last week, and it has already
started to show up on store shelves in San Antonio,
Chicago and Michigan. ConAgra plans a national
advertising campaign later in 2001 and early next year
aimed at both children and adults.
:blush: Thanks to Papa for this story