I would just listen to their proposal and not offer anything at this point. We are the exclusive caterer at a few different venues and each one wanted something different. And then there were some that wanted us to be one of their preferred caterers but wanted too much and we declined. You have to do what makes sense for your company taking into consideration the type of clientele, how much they have to spend, will the venues fee to you cut into your profits and not make it worthwhile, etc.
Once you hear their proposal, thank them for considering you and ask them for a few days to process what they've told you. You don't have to accept right off the bat. Once you've had a chance to think about it, accept their terms, counter their offer with one that works better for you or decline and let them know why.
Here are some of the ways we work with venues
1. One wanted 10,000 up front for a 5 year contract. 500.00 of that is applied to their kitchen fee. Once we've used up the 10,000 in 500.00 kitchen fees, we have to pay the venue the 500.00 kitchen fee each time we have an event there. Our menus for this facility takes this into account. We've been catering to this venue for less than 1 year and we've almost already gotten back that 10,000. This was a good deal for us.
2. Most of the other venues we work with just want a kitchen fee -which varies with each venue. We just pass this along to our clients
Any venue that has asked us for a percentage of sales we declined their invitation. It just created too many problems for us. We tried it in the past and clients don't like to see that % added to their bill since they are already paying the venue a venue fee. And having the same menu priced differently for a bunch of different venues created too much confusion. I'm not saying this can't be done, all I'm saying is we couldn't do it.
I hope this helps. Gina