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Actually, three things in combination for sure.
You're kneading wrong -- either too little or too much. If you're using a machine you're probably over-kneading. If by hand, probably under-kneading. The two keys to getting this right are finishing the knead by hand so you get a feel for the dough, and using the window pane test.
You're degassing improperly -- when you punch down and when you form your loaves you're destroying the little cells which hold the air in the dough.
You're cooking too hot and/or too long -- probably a function of your oven, but that's what "tough crust" means.
You're probably also allowing too much rise time. By the time the bread goes into the oven, the yeast is exhausted, the dough is flabby, and the bread doesn't spring. Rise time is tricky to diagnose by long distance, but for one thing, given the usual ratio of yeast to flour, 90 minutes is a long rise unless the kitchen is chilly; and 3 hours is probably way too long outside of a fridge.
At any rate, you must judge the proofing time by the amount of rise the dough takes, and not by the clock. "90 minutes," and "3 hours" tells me a lot about you, but very little about the dough. "75%," and "doubled," is the form of information we need. Not your fault, though. How were you to know? You almost always see baking instructions expressed as a strict formula and you expect the process to behave accordingly. Alas. The clock is your friend for rise and cooking time, but only a friend. You've got to use your senses for everything else.
Better flour and yeast make for better bread, yes. But your level of distress is usually more about technique than the quality of ingredients. You can make very passable white bread with AP flour and grocery store yeast. In fact, most European breads are made with flour that's even softer than the AP we get in the US. You can get a good texture with a dough you made too dry (hard to knead, crumby texture, and lousy taste, though). And a tight, cake-like crumb more often results from too wet a dough, than too dry. So, I doubt those are at the heart of your problems.
Finally, the really spongy "balloon bread" you get at the grocery store uses yeast as a flavor component but not as a leavening. Instead, air is whipped into the dough at the time of mixing by special machines. You can't do it. You don't want your bread to be like that. Don't worry about it. And for God's sake, don't apply their level of fluffiness as your standard. Apples and oranges. That said, misguided expectation isn't the problem either is it?
Why don't you tell us more about your bread making? Some detail with the four areas I mentioned (kneading, degassing and loaf formation technique, baking time and temperature, and amount of rise not expressed in units of time) would be very helpful, as would the ingredient list (including quantities) for your the loaves which are giving you so much trouble. I know you don't have any jargon to describe what you do -- just do your best; and fwiw "I don't know" can be a very good answer.
Ultimately your answers will come from learning to handle the dough, and learning to understand the visual and tactile information it gives you. Fortunately white bread is both a good teacher and an easy grader. You'll be successful very quickly.
BDL
You're kneading wrong -- either too little or too much. If you're using a machine you're probably over-kneading. If by hand, probably under-kneading. The two keys to getting this right are finishing the knead by hand so you get a feel for the dough, and using the window pane test.
You're degassing improperly -- when you punch down and when you form your loaves you're destroying the little cells which hold the air in the dough.
You're cooking too hot and/or too long -- probably a function of your oven, but that's what "tough crust" means.
You're probably also allowing too much rise time. By the time the bread goes into the oven, the yeast is exhausted, the dough is flabby, and the bread doesn't spring. Rise time is tricky to diagnose by long distance, but for one thing, given the usual ratio of yeast to flour, 90 minutes is a long rise unless the kitchen is chilly; and 3 hours is probably way too long outside of a fridge.
At any rate, you must judge the proofing time by the amount of rise the dough takes, and not by the clock. "90 minutes," and "3 hours" tells me a lot about you, but very little about the dough. "75%," and "doubled," is the form of information we need. Not your fault, though. How were you to know? You almost always see baking instructions expressed as a strict formula and you expect the process to behave accordingly. Alas. The clock is your friend for rise and cooking time, but only a friend. You've got to use your senses for everything else.
Better flour and yeast make for better bread, yes. But your level of distress is usually more about technique than the quality of ingredients. You can make very passable white bread with AP flour and grocery store yeast. In fact, most European breads are made with flour that's even softer than the AP we get in the US. You can get a good texture with a dough you made too dry (hard to knead, crumby texture, and lousy taste, though). And a tight, cake-like crumb more often results from too wet a dough, than too dry. So, I doubt those are at the heart of your problems.
Finally, the really spongy "balloon bread" you get at the grocery store uses yeast as a flavor component but not as a leavening. Instead, air is whipped into the dough at the time of mixing by special machines. You can't do it. You don't want your bread to be like that. Don't worry about it. And for God's sake, don't apply their level of fluffiness as your standard. Apples and oranges. That said, misguided expectation isn't the problem either is it?
Why don't you tell us more about your bread making? Some detail with the four areas I mentioned (kneading, degassing and loaf formation technique, baking time and temperature, and amount of rise not expressed in units of time) would be very helpful, as would the ingredient list (including quantities) for your the loaves which are giving you so much trouble. I know you don't have any jargon to describe what you do -- just do your best; and fwiw "I don't know" can be a very good answer.
Ultimately your answers will come from learning to handle the dough, and learning to understand the visual and tactile information it gives you. Fortunately white bread is both a good teacher and an easy grader. You'll be successful very quickly.
BDL