I LOVE my Zojirushi. It's pretty pricy, but I've had it forever, use it daily and IÂ HGHLY recommend them.
Yes, I know that Alton doesn't like them and on many things I agree. But a rice cooker is a necessity in my household. I think he is against the basic types because they are "one trick ponys" and he hates one trick ponys of any sort. I disagree with that perception. Modern cookers can do different types of rice, as well as soups, congee. You can even use it as a vegetable steamer or can use it to steam clams and mussels. (some pinot grigio, basil, garlic and butter a batch of shellfish and maybe some kombu) just with the push of a button. I steamed Guatemalan style tamales in one last month.
Some people mentioned convenience, yes, that is a BIG factor. I can cook rice on the stove top and waste a lot of time, or I can push a button and get it perfect.
Some people mentioned that an expensive cooker just has a timer. Many do. Many don't. Many cheap cookers have timers too. Mostly the reason cookers are expensive is the reliability, consistency and quality of the product. Yes, many of the cheaper brands now have fuzzy logic and they are getting quite good. I had some rice from an inexpensive brand called Aroma the other day and it was quite good. If I just cooked rice once a week, I would consider one. But I cook multiple batches, every day. My Zojirushi has lasted a dozen or so years and is still absolute perfection.
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